Jan 22, 2022 2 min read

Why micro communities are winning

Why micro communities are winning
Photo by Hannah Busing / Unsplash

Have you observed the pattern? Atomic is the trend.

  1. Atomic essays - a single idea blog with <250 words
  2. Atomic habits - tiny habits every single day
  3. Atomic network - small, stable, engaged network
  4. Atomic learning - or micro-learning, bite-size content to learn

Almost every micro thing works.

These atomics are started by top creators and entrepreneurs. Dickie Bush started atomic essays with his popular cohort-based course--Ship30for30. Atomic Habits is a book written by James Clear. The atomic network idea is a chapter from a book, The Cold Start Problem by Andrew Chen.

Where did it all begin? My speculation.

I bet the popularity started with Tiktok. Instagram copied it by making reels, Youtube by creating shorts. Unsurprisingly, these snippets of content work well with internet consumers. With 1.5 quintillion bytes of data created every day, and with 8-sec attention span, creators are pushed to simplify and concise everything.

Micro Communities win over Macro.

In digital media, micro producers (the creators) are winning over macro (the corporations). Darko explained this in his post, People increasingly trust people over corporations. This has something to do with content we produced and consumed due to the rise of social media and social+ apps.

This is also the scenario in "learning" communities. Have you ever joined 10+ communities that interest you? You tried to be active for 2 weeks, then you're gone.

Or you've built your community, onboarded 1000 members, then only 100 of them showed up in your online meetup. Don't worry, this is the reality. People tend to look for more niche, small groups where they can learn and built authentic relationships.

Members stay because of the value they gain from the community. Value = relationship they built with other members.

What it has to do with cohorts?

This is the reason why cohort-based learning became popular all of a sudden. People got tired of huge learning communities. If it's too large, it's hardly you'll stick with it--unless you've built good relationships with few members.

The good thing about cohort learning is you can get the same advantage without joining a cohort-based course. Learning with peers, together, can create the transformation and accountability that a cohort-based course can offer.

Some called this peer-led learning. Some called this community-based learning.

The only difference is you can operate without instructor. Each cohort member is responsible for the learning of the entire group. It's self-sustaining, flat in structure, and promotes self-leadership.

Try this format by learning Web3/NFT Fundamentals with our cohort, together. We'll start meeting every week this February. Join the waitlist for free.

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Janica Solis
Janica Solis
Edtech enthusiast with 5y experience in education. Worked in an iNGO that promotes global education, and in Edtech startups that design bootcamps and online courses.

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