Nov 27, 2021 2 min read

How to stand out from hundreds of online courses (an intro)

Photo by Randy Fath / Unsplash

Two things to capture your audience's attention:

  • Landing page - setting the first impression
  • Course implementation - making good impression last

Both are very important to get students and make them a fan of your course.

Landing Page. Still, some course creators don't take their landing pages seriously. What I mean by this is they don't provide the must-have details.

You might ask--should I be generous enough in giving complete information? I think yes, but you need to analyze which ones are the important ones (the must-haves) and the secondary ones (the nice-to-haves).

I visited 100+ course landing pages, studied them, and compared them. I'm currently writing a case study on this topic and more on this in the future articles.

But for now... What I can give is a quick intro.

The must-haves. Initial questions your students are asking themselves when visiting your landing page.

  • Topic. What will I learn from this course?
  • Course outcome. What will I achieve after taking this course?
  • Course level. Is this course within my range?
  • Structure. Self-paced or Cohort-based?
  • Credibility of the instructor. Why should I learn from this instructor?
  • Price and inclusions. Can I afford this course?
  • Start date, duration, and time. Does this fit my schedule?
  • Testimonials. What people are saying?
  • CTA Button. How do I apply?

Bonus point: Show them. Don't just tell. Combine visuals and texts that are well-thought of. A very good example of this strategy is Ship30for30. More example to be released later.

If you can communicate this clearly in your landinge page, you are sure to catch the attention of your audience. Why? Because you answered those initial questions in their mind.


The nice-to-haves. If you have additional resources, you can add them as secondary details. Some of them are lead gen ideas to hook your students to try out  what you offer.

  • Sample Course Materials. Give them a downloadable syllabus or excerpt of your course materials in a form of an e-book, a video, or an article.
  • Email Sequence Course. Release a free asynchronous prep-course through an email sequence.
  • Free trial of the platform. If you have the capacity to onboard them in your course platform, do so. It is more likely you will get their yes-es.
  • Scholarship / Promo. Do you provide scholarship or discount?
  • Number of students. Is your course a small group (10-30 students/cohort) or a large one (31-100 students/cohort)?
  • The list goes on and on...

Each course is unique, so as landing pages. So, continue to experiment. Ask your current students directly what they think of your landing page. What made them sign up and reserve a slot? Then iterate and improve. Just don't forget about the basics or the must-haves.

This is all for now,


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Janica Solis
Janica Solis
Edtech enthusiast with 5y experience in education. Worked in an iNGO that promotes global education, and in Edtech startups that design bootcamps and online courses.

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